FAQs

What makes a great website?

Capture attention immediately

The homepage needs to say ’stay’, ‘find out more’ and ‘our company is the one you want’.

Keep it fresh and up to date

Currency is important and being able to make changes as simply as typing a Word document is possible with open source systems such as Wordpress (used by Balmain Website Designs).

Keep it simple and relevant

It’s obvious to make the journey around your website simple. Avoid information overload – some information can be disclosed after the client makes contact with you. Too much information can be a turn off so avoid this.

Help, help then sell

A website that gives information to the web visitor that is relevant to them will attract return visits. Keeping information fresh is something that is easy to do with the websites built by Balmain Website Designs. You can easily add pages, add news and helpful information about your industry, products and services. You can create links on pages too so that your web visitors can troll your website for related information.

Consistency is gold

Having a style sheet that identifies headings and text styles keeps the content consistent. Navigation should also be consistent so the visitor ‘knows’ what to expect. If you change direction on the visitor, it becomes confusing and undermines confidence. Consistent headings are also great for search engine optimisation as Google responds to prioritised text such as headings and text at the top of the page.

Intelligent channeling of visitors

Navigation to information the visitor needs (2 clicks at most to get there) is imperative as is channeling to the end goal: choose us, contact us.

Design is personal

Your design needs to capture the essence of your business so that your website tells your story. In saying that, the design should utilise standardised design features: logo in the top banner on each page, menu bar, contact us, search the site on the top right.

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What is Search Engine Optimisation?

Search engine optimisation (SEO) is the process that improves the volume and the quality of ‘natural’ or ‘organic’ traffic to your website or a particular web page. Organic refers to unpaid attempts to get visitors as opposed to paid marketing strategies. It’s about making sure your website has the key words on your website and web pages that people are searching for. The higher a website appears in a search results list (particularly on page one), the more visitors it will receive.

Developing a comprehensive web presence will improve a company’s SEO. Their website is one aspect of improving SEO. Balmain Website Designs can advise on the development of a complete web presence.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to search engine marketing (SEM) which deals with paid inclusion. The theory is that the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence. As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

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What is Search Engine Marketing?

Search engine marketing (SEM) is a form of online marketing that endeavours to increase  visibility in search engine result pages (SERPs) by using paid placement and inclusion and targeted advertising on particular search results pages.

Contact Balmain Website Designs today for a free appraisal of your current Internet status and how we can help improve your business’ web presence and bottom line.

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