Knowing what works for web marketing is essential to your business success
- The top Google ranking website (#1 on page one) gets twice the traffic of #2 ranking.
- Approximately 36% of Australians access the Internet in any month on their smartphones – and the figure is rising.
- In Australia, Google has 91.95% of the search engine market share (so far in 2011) so if you’re not ranking on Google, you’re not getting the best out of your website.
- You can estimate your conversion rate: with 1000 visitors a week, a conversion rate of 1% = 10 sales; 2% = 20 sales, 5% = 50 sales.
- 5 seconds – it’s important because 32% of consumers abandon a website if it doesn’t load within 5 seconds.
- Google Maps has 150 million mobile users around the world.
- Facebook is the most visited website in the world. There are 9 million Australians on Facebook.
- LinkedIn generates the most conversions for B2Bs (business to business): 61% leads over company blogs @ 55%, Facebook @ 41% and Twitter @ 39%.
- Facebook generates the most conversions for B2Cs (business to consumers) with 67% followed by company blogs @ 63%, Twitter @ 53% and LinkedIn @ 39%.
- The daily Internet users who read blogs is growing: in 2008 55%, in 2009 61%, 2010 65%.