You can make more money from your website by attracting more prospective clients to your website and getting web visitors to take the next action towards becoming a customer.
The not-so-secret way to get more people to your website is to improve SEO – search engine optimisation is about search engines, particularly Google, ranking your website well so that you show up on page one. So how can you maximize profit and turn your website into your best marketing tool.
1. Make sure you use the right key words
A website that no one can find is a wasted opportunity to increase your profits.
Getting your website rank on page one of Google for the keywords for your industry is the goal.
Making sure you have the right keywords will make the difference between your webpages increasing your profits or doing nothing to improve your bottom line.
Each webpage needs to have keywords that are searched regularly by prospective clients each month.
A client of Balmain Website Designs recently wrote about his website that we finished recently at the beginning of September (it’s now the end of October) wrote to us:
The big increase according to our web stats since the new website went live is the page loads. They have doubled. I would think because the site is so much easier to understand.
October is a record month for first time visitors and unique visitors and we still have three days to go.
Key stat comparison between Oct 09 and Oct 2010: Oct 09 had 2500 page loads, 908 unique visitors, 779 first time visitors and 129 returning visitors.
Oct 10 had 8855 (up 250%) page loads, 2414 (up 165%) unique visitors, 2047 (up 165%) first time visitors and 367 (up 178%) returning visitors. Our enquiries from our website is at an all time high.
The keywords has made all the difference.
2. Allocate a small amount of time each week to SEO
Spend ½ hour every day or one morning a week at least to work on your SEO. This might include checking the latest highly searched terms and making some adjustments to your website. It might mean changing a key promotion on your homepage and making sure the meta title and meta tags have the new key terms.
You might put up a news item, write about a special promotion or an article with key words that you need to improve.
We write regular articles for clients who want to spend time on their business and get professional online writers to produce great copy with good keyword density.
3. Get your web visitors to take action
Your SEO has worked and you have your web visitors on your website. Your visitors like what you offer so now it’s important to get them take action on your website. Make it easy for them Whatever webpage they are on, there should be a call to action with a simple ‘contact us’ or a ‘free quote’, ‘free consultation’ or ‘free assessment’.
The more enticing you make your offer, the more profit you will make from your investment in your search engine optimized website.
The key is to make it worthwhile for your prospective cliets to contact you: something that will benefit them and give them something that they value. It may cost you time or money but the benefits of providing an attractive incentive for your web visitors to contact you will definitely outweigh the costs.
Once you have created your offer you should include it in your Title and Meta Tags (which help your website rank hghly on Google).
4 . Ask web visitors to sign up for regular email news updates
Most people who visit your website will leave and may never come back. Even though they like what they see, they my not be ready to take the next step and forget your website when they need to buy.
You’ve got the keywords right and your ranking well. However, your conversion from number of visits to actual customer even at 5% means that 95% of your visitors may be lost to you forever – unless you can get them to sign up to your enews and keep in touch with them. Then, when they are ready for your product, you’ll be the company they go to.
Having an email marketing campaign generated from visitors to your website is the best way to keep in contact with those web visitors who are genuinely interest in what you are selling – and therefore maximizing your profits from your no. 1 marketing tool.
How to get people to sign on? The best way to get people to sign on is to offer something that is perceived as a high value to them but is actually low cost to you. The best way to do this is to offer ‘the thing’ that is high value FREE when they sign up for enews.
Yes, you can make money from your website
These are just four simple ways to improve your profits from your website.
More and more people use the web to find what they want. You can make money from your website but only if it is modern, easy to add content to and has been built to maximize SEO.
Rather than spending thousands of dollars each month advertising in ‘old media’, think about investing in an up-to-date website that will start repaying itself within months. Making money with great SEO results is free!
Contact Balmain Website Designs for a free consultation on your website and SEO potential. Call us on 0410 037 635.